ARCIS GOLF AND iFIT ANNOUNCE EXCLUSIVE CONTENT PARTNERSHIP
Industry leaders combine complementary expertise to produce personalized golf-fitness workouts
DALLAS (May 23, 2025) – Arcis Golf—a premier operator of 70 private, resort, and public golf facilities in the United States—and iFIT Inc., a global leader in connected fitness, have formed a first-of-its-kind partnership to create golf-fitness content.
iFIT is making its debut in golf programming through an exclusive partnership with Arcis Golf, known for its premier portfolio of world-class courses and facilities. The new content will be available on the iFIT platform, which runs on mobile devices as well as iFIT-enabled machines (NordicTrack, ProForm, and Freemotion). Drawing on its global network of master trainers and fitness experts, iFIT will create golf-focused programming to integrate into its industry-leading immersive content—enabling users to train anytime, anywhere.
iFIT will introduce Arcis-branded golf fitness to its network of over 6 million users. Known for delivering personalized workouts from stunning global locations, iFIT will now feature content set at Arcis’s premier golf courses and fitness facilities equipped with Freemotion product
“This global partnership aligns perfectly with the health-and-wellness goals that are so important to our membership,” said Blake Walker, Founder, Chairman, and CEO of Arcis Golf. “The collaboration with iFIT will expand our brand awareness to new audiences as we lead in golf fitness, best-in-class instruction, and technology. We look forward to seeing the positive impact it will bring.”
Emphasizing that “the magic will be in the quality of the content,” Walker said the collaboration will combine Arcis’ golf expertise with iFIT’s content platform to create high-impact golf-fitness programming. Together, they will develop golf workouts, performance training, and on-course strategy sessions—produced at Arcis Golf clubs—while also refining iFIT’s marketing to better target golf-focused audiences.
“This partnership positions us to make an immediate and meaningful impact in the fast-growing golf fitness space by partnering with a premier golf and lifestyle brand like Arcis Golf,” said Mark Watterson, CEO of iFIT Commercial. “Their exceptional portfolio of beautiful golf courses, top-tier facilities, equipped with Freemotion equipment, and industry leadership give us a powerful foundation for long-term success.”
###About Arcis Golf
Arcis Golf is a premier owner and operator of 70 private, resort, and daily fee clubs in the United States. An industry leader, Arcis Golf continues to transform its portfolio of clubs into inclusive, lifestyle hubs with dynamic programming and unrivaled amenities. Golf and country clubs are elevated to levels of excellence designed to exceed the needs and expectations of families, friends, members, and guests of all ages. The company is also known for innovative management, with a best-in-class leadership team that is committed to enhancing service levels and to reinventing the modern club experience. Headquarters: 8343 Douglas Avenue, Ste. 200, Dallas, TX 75225. Phone: (214) 722-6000. Website: arcisgolf.com.
About iFIT Inc.
iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.
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iFIT Announces New Reality Competition Series, Trainer Games, Available on Prime Video in the U.S. Starting January 2026
Park City, Utah — December 4, 2025 – iFIT, a global leader in intelligent fitness, today released the trailer for its bold expansion into television with Trainer Games, a six-episode reality competition series, available on Prime Video in the U.S.starting January 8, 2026 and included with a Prime membership.The series is executive produced by Nick Rigg (The Flip Off, Americans Big Deal, Tiny House Nation), Fred Pichel (Top Chef, Undercover Boss, The Amazing Race) who also serves as showrunner, iFIT's Michael Hamblin, and Eli Holzman and Aaron Saidman on behalf of Sony Pictures Television — Nonfiction (SPTNF). It is produced by iFIT, SPTNF, and Brass Monkeys Media, under their overall deal with Sony Pictures Television, who also distributes the series. Trainer Games brings together the grit of competition television and the spirit of fitness transformation in a high-stakes format that tests both physical endurance and mental strength.Hosted by Emmy-nominated TV host, actress and celebrity fitness entrepreneur Amanda Kloots (The Talk, Blue Bloods), Trainer Games chronicles ten elite competitors — Chari Hawkins, Chris Griffiths, Dan Holguin, Darryl Williams, Divinity Gaines, Heather Gollnick, Nick Ullman, Nikki Keys, Kori Sampson, and Yanessa Navarro — as they fight their way through treacherous challenges set against stunning backdrops of Mauritius, an island in the Indian Ocean known for its adventure landscapes.“Trainer Games embodies everything iFIT stands for - elite coaching, real transformation, and unforgettable experiences,” said Jeremy McCarty, Chief Subscription & Content Officer at iFIT and Trainer Games Executive Producer. “It's engaging from the very first challenges with athletes battling through unpredictable challenges, surprise twists with the pressure of competing for the most sought-after job in fitness: becoming an iFIT Trainer.”“Trainer Games is an extraordinary athletic endeavor and, alongside iFit, we've built a series that merges elevated competition with authentic transformation. We can't wait for audiences to witness these remarkable athletes on this journey,” said executive producer Nick Rigg of Brass Monkeys Media.Each episode pushes contestants through extreme physical tests measuring strength, agility, stamina, and determination. Mentorship throughout the competition comes from an elite roster of iFIT trainers, including Hannah Eden, Ashley Paulson, and John Peel, who lend their expertise, motivation, and real-world experience to guide contestants through the most demanding workouts of their lives.At the end of the season, one contestant will emerge victorious, earning the title of Trainer Games Champion, a $250,000 contract, and a place among iFIT's elite global trainer team.To follow along for episode releases, behind the scenes features, and workout challenges, visit trainergames.com. About iFIT Inc.iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com. About Sony Pictures Television — NonfictionSony Pictures Television's nonfiction group is the feature documentary, premium content, and unscripted unit within Sony Pictures Television (SPT). Through ownership interests or production deals with companies Sharp Entertainment, The Intellectual Property Corporation (IPC), B17 Entertainment, 19 Entertainment, This Machine, Maxine Productions, Brass Monkeys Media, and Rebel Minds Media, the group creates and produces content in every genre of nonfiction programming for audiences worldwide.Key programs include Shark Tank and 19 Entertainment's global hit American Idol for ABC; Sharp Entertainment's 90 Day Fiancé franchise for TLC; IPC's Emmy Award-winning hit documentary series Leah Remini: Scientology & the Aftermath for A&E, With Love, Meghan for Netflix, Secrets of Playboy for A&E, Peabody Award winner We're Here for HBO, and Selena + Chef for HBO Max and Food Network; B17 Entertainment's Extracted for FOX, On Brand with Jimmy Fallon for NBC, Maxine's hit exposé Quiet on Set; This Machine's Academy Award-winning documentary Elton John: Never Too Late for Disney+, and Emmy Award nominated Martha for Netflix. Additionally, 19 Recordings has launched the music careers of platinum artists including Carrie Underwood, Kelly Clarkson, Daughtry, Fantasia, Phillip Phillips, Lauren Alaina, and more recently, Gabby Barrett, Chayce Beckham, Iam Tongi, and Jamal Roberts among many others. Media Contact: Edelman for iFIT iFIT@edelman.com
