iFIT Inc. Partners with World Champion Olli Zeidler as Brand Ambassador and iFIT Trainer

PARIS, FRANCE — August 20, 2025 — iFIT Inc., a global leader in connected fitness and interactive content, proudly announces a new global ambassadorship with elite German rower and Olympic champion Oliver Zeidler. This announcement coincides with NordicTrack's 50th anniversary celebration, as the brand continues its mission to deliver immersive, science-backed fitness experiences that empower athletes across the globe.

Zeidler, a standout in international rowing, captured gold in the men's single sculls at the 2024 Paris Olympics — Germany's first in the event since 1992. In addition to multiple World and European Championship titles, he was named Germany's Sportsperson of the Year in 2024, a testament to his dominance and stature in elite sport. He transitioned from swimming to rowing in 2016 — a challenging move that showcased his mental resilience and determination to start over and excel. It's the kind of inner strength iFIT values just as much as physical performance.

“Joining the iFIT team is a natural fit for me,” says Zeidler. “iFIT is all about pushing physical, mental, and personal boundaries, which is exactly how I've approached my journey in sport and in life. I'm excited to bring my experience and passion to this incredible global community and to help inspire others to chase their own version of excellence.”

In addition to his athletic achievements, Zeidler holds a Master of Laws in Taxation and has worked as a consultant with Deloitte Germany, balancing a demanding professional career with world-class training. He is currently pursuing his Masters in Business Administration at IMD Business School in Lausanne, Switzerland.

Now based in Lausanne, Switzerland, home of the International Olympic Committee, Zeidler is preparing for the 2028 Los Angeles Olympics. To launch his partnership with iFIT, Zeidler hosted the brand in his hometown, where exclusive content for an upcoming campaign was filmed.

“Olli embodies the kind of performance, character, and story that resonates deeply with our global audience,” said Kirsten Spittel-Sloan, Global Head of Marketing at iFIT Inc. “He's not just an elite athlete — he's a symbol of what it means to commit, evolve, and achieve. We are proud to welcome him to the iFIT family.”

For media inquiries or partnership details, please contact:

Edelman for iFIT Inc.
iFIT@edelman.com

About iFIT Inc.

iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.

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iFIT Announces New Reality Competition Series, Trainer Games, Available on Prime Video in the U.S. Starting January 2026

Park City, Utah — December 4, 2025 – iFIT, a global leader in intelligent fitness, today released the trailer for its bold expansion into television with Trainer Games, a six-episode reality competition series, available on Prime Video in the U.S.starting January 8, 2026 and included with a Prime membership.The series is executive produced by Nick Rigg (The Flip Off, Americans Big Deal, Tiny House Nation), Fred Pichel (Top Chef, Undercover Boss, The Amazing Race) who also serves as showrunner, iFIT's Michael Hamblin, and Eli Holzman and Aaron Saidman on behalf of Sony Pictures Television — Nonfiction (SPTNF). It is produced by iFIT, SPTNF, and Brass Monkeys Media, under their overall deal with Sony Pictures Television, who also distributes the series. Trainer Games brings together the grit of competition television and the spirit of fitness transformation in a high-stakes format that tests both physical endurance and mental strength.Hosted by Emmy-nominated TV host, actress and celebrity fitness entrepreneur Amanda Kloots (The Talk, Blue Bloods), Trainer Games chronicles ten elite competitors — Chari Hawkins, Chris Griffiths, Dan Holguin, Darryl Williams, Divinity Gaines, Heather Gollnick, Nick Ullman, Nikki Keys, Kori Sampson, and Yanessa Navarro — as they fight their way through treacherous challenges set against stunning backdrops of Mauritius, an island in the Indian Ocean known for its adventure landscapes.“Trainer Games embodies everything iFIT stands for - elite coaching, real transformation, and unforgettable experiences,” said Jeremy McCarty, Chief Subscription & Content Officer at iFIT and Trainer Games Executive Producer. “It's engaging from the very first challenges with athletes battling through unpredictable challenges, surprise twists with the pressure of competing for the most sought-after job in fitness: becoming an iFIT Trainer.”“Trainer Games is an extraordinary athletic endeavor and, alongside iFit, we've built a series that merges elevated competition with authentic transformation. We can't wait for audiences to witness these remarkable athletes on this journey,” said executive producer Nick Rigg of Brass Monkeys Media.Each episode pushes contestants through extreme physical tests measuring strength, agility, stamina, and determination. Mentorship throughout the competition comes from an elite roster of iFIT trainers, including Hannah Eden, Ashley Paulson, and John Peel, who lend their expertise, motivation, and real-world experience to guide contestants through the most demanding workouts of their lives.At the end of the season, one contestant will emerge victorious, earning the title of Trainer Games Champion, a $250,000 contract, and a place among iFIT's elite global trainer team.To follow along for episode releases, behind the scenes features, and workout challenges, visit trainergames.com. About iFIT Inc.iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com. About Sony Pictures Television — NonfictionSony Pictures Television's nonfiction group is the feature documentary, premium content, and unscripted unit within Sony Pictures Television (SPT). Through ownership interests or production deals with companies Sharp Entertainment, The Intellectual Property Corporation (IPC), B17 Entertainment, 19 Entertainment, This Machine, Maxine Productions, Brass Monkeys Media, and Rebel Minds Media, the group creates and produces content in every genre of nonfiction programming for audiences worldwide.Key programs include Shark Tank and 19 Entertainment's global hit American Idol for ABC; Sharp Entertainment's 90 Day Fiancé franchise for TLC; IPC's Emmy Award-winning hit documentary series Leah Remini: Scientology & the Aftermath for A&E, With Love, Meghan for Netflix, Secrets of Playboy for A&E, Peabody Award winner We're Here for HBO, and Selena + Chef for HBO Max and Food Network; B17 Entertainment's Extracted for FOX, On Brand with Jimmy Fallon for NBC, Maxine's hit exposé Quiet on Set; This Machine's Academy Award-winning documentary Elton John: Never Too Late for Disney+, and Emmy Award nominated Martha for Netflix. Additionally, 19 Recordings has launched the music careers of platinum artists including Carrie Underwood, Kelly Clarkson, Daughtry, Fantasia, Phillip Phillips, Lauren Alaina, and more recently, Gabby Barrett, Chayce Beckham, Iam Tongi, and Jamal Roberts among many others. Media Contact: Edelman for iFIT iFIT@edelman.com

December 4, 2025